Booran Engine01
Brand system
A badge, a wave and a voice that make a gluten-free range feel premium and joyful.
- Chef badge
- Orange and cyan wave
- Voice and menu language
- Brand guide
Tommy G Sweets
Gluten-free patisserieIn progressEstablished 2021Gluten-free sweets and patisserie since 2021: a taste of heaven on earth, made so well nobody asks what is missing.
Read the full briefHide the brief
Tommy G Sweets makes gluten-free sweets and patisserie to a professional kitchen's standard. Not a bakery, and not the sad option on the gluten-free shelf: cakes you can serve at a church morning tea, a business launch or a birthday, that a coeliac guest can eat without a second thought, and that everyone else simply loves. The gluten-free part is the bonus.
The brand was established in 2021, built on a caramel slice recipe that goes back to 2014 and has been refined every year since. Today it lives on Instagram and local delivery, with churches, cafes and event caterers asking for a reliable gluten-free supplier they can order from.
The brief is a brand and a range that can grow from one kitchen to wholesale, catering and Accord's events: a look that feels premium and joyful, a menu a customer can understand in seconds, an order path for wholesale, and the recipes protected as the intellectual property they are.
Tommy G Sweets
Mission
Gluten-free sweets and pastries that taste like the real thing, made for everyone at the table.
Vision
A range of sweets that brings a taste of heaven to earth: in every lounge room, every cafe, every household and at every event. Gluten-free, made normal.
Built on these engines
Tommy G Sweets, in its own identity
The line
A taste of heaven on earth!
The palette- Sky Cyan#6DE4F6
- Peach#FFD38C
- Orange#F96A0A
- White#FFFFFF
A chef character in a circular badge, established 2021, with the orange and cyan wave on white. Taken from the brand's own Instagram.
Artist impressions made with AI image tools for this brief. They show the look and feel we are building towards, not photographs of finished places.
AI artist impressionThe vision
A taste of heaven on earth: in every lounge room, every cafe, every household and at every event.
AI artist impression
AI artist impressionThe palette
- Sky Cyan
- Peach
- Orange
- White
Brand system
Range and menu
Reels and content
Wholesale and catering
Packaging and labelling
Recipe IP protection
6 pieces of work across 2 engines, each at a set price and in gated stages.
01 / 06
Each is made by hand to a chef's standard, and each has a place on the menu, in the shop and in the catering order.
By the piece or four-pack
Slices and baked goods
The caramel slice from 2014, loaded fudge brownie and macadamia blondie, sold singly or in packs of four, and in vacuum-sealed slabs with a cutting guide for cafes, churches and caterers.
- Caramel slice
- Fudge brownie
- Macadamia blondie
- Four-packs and slabs
What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.
Showing 7 of 7
Brand systemThe badge and the orange and cyan wave
ReelsPosted
ReelsSalted caramel baked chocolate tart
ReelsPosted
ReelsThe cheesecake cup, badge on every frame
ReelsPosted
ReelsRocky road, set in the brand
ReelsPosted
Range and menu
Range and menu
The four key products, laid out for the menu and the shop
- Slices and baked goods
- Cans and cups
- Tarts and cakes
- Catering boxes
Plans & contentIn production
Packaging
Packaging
Boxes, tins and cans
- Boxes, tins and cans
- Gluten-free claim, never overstated
- Wholesale labelling
Plans & contentIn production
Wholesale
Wholesale
The order sheet for cafes, churches and caterers
- Order sheet
- Lead times and terms
- Local delivery
- Interstate post
Plans & contentIn production
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