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Booran Creative
Accord Car Club

Accord

Sovereign assemblies, ChristianIn progress

A sovereign Christian organisation that gathers the saints. Cars are the invitation and the local church is the house: one membership across the Car Club, the Academy, the Garage and the Grocer.

Read the full brief

Accord is a Christian organisation: a sovereign entity that creates assemblies, the gathering of the saints. Sovereign spaces, sovereign meetings and sovereign events, built on the foundation of Christianity, to strengthen, enlarge and support the local church through oneness. It is non-denominational, and it welcomes everyone who loves Jesus, holds traditional Christian values, or wants to belong because of how we love one another: how we support and sharpen one another, how we are a blessing to one another, and how we love our neighbour as Christ has loved us.

It starts with the people, and it is built on ten years of the Newy Supercars community in Newcastle. Accord Car Club, a community of faithful car enthusiasts, is the front door: cars are the invitation, and the local church is the house. Around it sit the Accord Academy, which equips people from a free online hub to a trade, a degree and beyond; the Accord Garage, a physical home with the Accord Grocer inside it; and, further down the line, Accord Motorsports. Accord Lubricants coffee and Accord Primers skincare stock the shelves under their own plans.

One membership holds it together: Community, Saints and Chiefs, with Commanders elected from the Chiefs to govern. Anyone can shop at the normal price, and membership unlocks discounts and the Academy across the whole house. We are not inventing new spending. We are packaging what people already spend into one trusted place, and the surplus goes back to local churches and the community.

Accord

Mission

To create a sovereign organisation that gathers and equips the saints to expand the local church.

Vision

A house with a Garage in every Camp, a pipeline from apprentice to scholar, and local churches that are measurably stronger.

Accord, in its own identityAccord Car Club badge
  • Accord

    Academy

    Mark to follow

  • Accord

    Garage

    Mark to follow

  • Accord

    Grocer

    Mark to follow

  • Accord

    Lubricants

    Mark to follow

  • Accord

    Primers

    Mark to follow

  • Accord

    Motorsports

    Mark to follow

The line

Come and assemble together.

The palette
  • Accord Green#176300
  • Accord Amber#FFBF00
  • Ivory#FBFCEE

The Car Club badge is the first mark in the family. Each business under it gets its own shape in the same family, and the descriptor under the wordmark is retired.

Artist impressions made with AI image tools for this brief. They show the look and feel we are building towards, not photographs of finished places.

The Garage: a physical home, with the Grocer inside itAI artist impression
The Garage: a physical home, with the Grocer inside it
The vision

Come and assemble together: the cars, the garage, the academy and the people who gather around them.

The Car Club: assembling together on the Newcastle foreshore
The Car Club: assembling together on the Newcastle foreshore
The Academy study space, beside the Garage workshopsAI artist impression
The Academy study space, beside the Garage workshops
The palette
  • Accord Green
  • Accord Amber
  • Ivory
The Driving Academy: a safe, supervised place to learn the power of a carAI artist impression
The Driving Academy: a safe, supervised place to learn the power of a car
Accord Car Club badge
Primers: skincare from what members already buyAI artist impression
Primers: skincare from what members already buy
Brand architecture
The membership
Websites and stores
Events and activation
Sponsorship and partners
Apparel and uniforms
Academy
Operating systems and automations

8 pieces of work across 3 engines, each at a set price and in gated stages.

Booran Engine01

Brand architecture

The Accord wordmark and a family of marks that follow the Car Club badge, with the rules that keep it one house.

  • Wordmark and badge
  • A mark for each business
  • The four brand rules
  • A number and symbol for each Camp
Business Engine02

The membership

Community, Saints and Chiefs, and how one membership opens the whole house.

  • Membership framework
  • Commanders Charter
  • Member card and portal
  • Founding Members invitation
Booran Engine03

Websites and stores

A site and store for the Car Club and each business after it.

  • Car Club site
  • Shopify store
  • Subscriptions and gift boxes
  • Member discount at checkout
Booran, Community04

Events and activation

Two tiers of events: Camp community events, and Accord corporate and tourism events.

  • Run sheets and rosters
  • Safety plans
  • Volunteers and marshals
  • Ticketing
Booran, Community05

Sponsorship and partners

Built so a business can see exactly what it buys.

  • Four partner tiers
  • Sponsorship kit
  • Pitch deck
  • Annual impact report
Booran Engine06

Apparel and uniforms

Two lines in the Accord livery. Heritage and Steel belong to Newy Supercars and never mix on a garment.

  • Street line for Saints
  • Command line for Chiefs and Commanders
  • Garage and staff uniforms
  • Tees, hoodies, coach jackets, caps
Booran, Community07

Academy

An online Education Academy and a Driving Academy that mentors provisional drivers.

  • Free online hub
  • Apprenticeship, degree and scholar stages
  • Driving Academy pilot
  • Marshal training
Business Engine08

Operating systems and automations

One member record across the whole house, with the busywork automated.

  • CRM and member records
  • Joining, payments and reminders
  • Online AGM papers and ballots
  • Constitution and governance templates
01 / 08

Six parts of one house. Each is something a member already spends on, or a way of equipping them, packaged so the spend and the learning stay in one trusted place.

The front door

Accord Car Club

A community of faithful car enthusiasts, and where membership starts. Newy Supercars is the first Camp, and the Car Club hosts the corporate and tourism events.

  • Community, Saints and Chiefs
  • Commanders
  • Camps

Open to Saints and Chiefs, with a partner, and run through the Camps. Planned and coming, with dates announced as each is confirmed.

Saints and Chiefs01

Cars and coffee

Relaxed mornings where owners bring their cars, coffee in hand, and the community gathers. The model is the foreshore meets Newy Supercars has run since 2021.

  • Owners and cars
  • Coffee in hand
  • Every Camp
Saints and Chiefs02

Family markets

Cars on display and entrepreneurs in marquees selling what they make, with stalls for Christian entrepreneurs and creatives.

  • Cars on display
  • Maker stalls
  • Food
Saints and Chiefs03

Lunch drives

A drive in company to a good lunch: the cars on the road together, fellowship at the table.

  • A drive in company
  • Fellowship at the table
Saints and Chiefs04

Track days

Supervised days on a track for members who want to drive hard where it is safe, with the Driving Academy behind them.

  • Supervised
  • Licensed marshals
Saints and Chiefs05

Church car displays

The cars come to the church, and the church comes to meet the people who love them.

  • Partner churches
  • Open to the community
Saints and Chiefs06

Charity events

Community days that put the cars to work for local causes.

  • Local causes
  • Community days
01 / 06

The big ones, built for sponsors, visitors and the city. Chiefs are entitled to every event. Planned and coming, with dates announced as each is confirmed.

Corporate and tourism01

Rallies and the annual conference

A launch drive over a couple of days, in the style of the big rallies, ending at a large annual conference for members and followers.

  • A two-day drive
  • Annual conference
Corporate and tourism02

Newcastle Concours

A concours in the spirit of the Noosa concours: the finest cars, and a day for the whole city.

  • The finest cars
  • A day for the city
Corporate and tourism03

Rev Heads Championship

A multi-round local championship built to carry tourism, television and corporate sponsors. Rev Heads Championship is the working name.

  • Multi-round
  • Tourism and television
Corporate and tourism04

Convoys and heritage events

Convoys that carry Accord across state lines, and heritage events planned with Traditional Custodians.

  • Interstate convoys
  • Heritage events
Corporate and tourism05

Carols and the toy drive

Carols with fireworks, and a gift of new toys to families at Christmas, with the whole Accord community.

  • Carols and fireworks
  • Toy drive
Chiefs06

The AGM and Chiefs dinner

The members' meeting where Commanders are elected, and the Chiefs and Commanders Dinner.

  • Commanders elected
  • Chiefs and sponsors
01 / 06

What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.

Showing 12 of 18

The Accord badge in the family green, on ivoryBrand mark

The Accord badge in the family green, on ivory

Brand identityDesigned
The badge reversed, ivory on Accord greenBrand mark

The badge reversed, ivory on Accord green

Brand identityDesigned
The badge in amber, on navyBrand mark

The badge in amber, on navy

Brand identityDesigned
The wide wordmark, green on ivoryWordmark

The wide wordmark, green on ivory

Brand identityDesigned
The badge in navy, on ivoryBrand mark

The badge in navy, on ivory

Brand identityDesigned
The wordmark in amber, on deep greenWordmark

The wordmark in amber, on deep green

Brand identityDesigned
Varsity jacket in green and ivoryApparel

Varsity jacket in green and ivory

ApparelDesigned
Hoodie in Accord green, amber printApparel

Hoodie in Accord green, amber print

ApparelDesigned
Washed tee in forest greenApparel

Washed tee in forest green

ApparelDesigned
Hoodie in black, with the circle markApparel

Hoodie in black, with the circle mark

ApparelDesigned
Hoodie in navy, printed on the backApparel

Hoodie in navy, printed on the back

ApparelDesigned
Hoodie in red, printed on the backApparel

Hoodie in red, printed on the back

ApparelDesigned

Next: Newy Supercars.

Newcastle's car community, ten years on: a full rebrand, its first website and a plan for the next hundred years of motorsport.