Brand architecture
The Accord wordmark and a family of marks that follow the Car Club badge, with the rules that keep it one house.
- Wordmark and badge
- A mark for each business
- The four brand rules
- A number and symbol for each Camp

A sovereign Christian organisation that gathers the saints. Cars are the invitation and the local church is the house: one membership across the Car Club, the Academy, the Garage and the Grocer.
Accord is a Christian organisation: a sovereign entity that creates assemblies, the gathering of the saints. Sovereign spaces, sovereign meetings and sovereign events, built on the foundation of Christianity, to strengthen, enlarge and support the local church through oneness. It is non-denominational, and it welcomes everyone who loves Jesus, holds traditional Christian values, or wants to belong because of how we love one another: how we support and sharpen one another, how we are a blessing to one another, and how we love our neighbour as Christ has loved us.
It starts with the people, and it is built on ten years of the Newy Supercars community in Newcastle. Accord Car Club, a community of faithful car enthusiasts, is the front door: cars are the invitation, and the local church is the house. Around it sit the Accord Academy, which equips people from a free online hub to a trade, a degree and beyond; the Accord Garage, a physical home with the Accord Grocer inside it; and, further down the line, Accord Motorsports. Accord Lubricants coffee and Accord Primers skincare stock the shelves under their own plans.
One membership holds it together: Community, Saints and Chiefs, with Commanders elected from the Chiefs to govern. Anyone can shop at the normal price, and membership unlocks discounts and the Academy across the whole house. We are not inventing new spending. We are packaging what people already spend into one trusted place, and the surplus goes back to local churches and the community.
Accord
To create a sovereign organisation that gathers and equips the saints to expand the local church.
A house with a Garage in every Camp, a pipeline from apprentice to scholar, and local churches that are measurably stronger.
Built on these engines
Accord
Academy
Mark to follow
Accord
Garage
Mark to follow
Accord
Grocer
Mark to follow
Accord
Lubricants
Mark to follow
Accord
Primers
Mark to follow
Accord
Motorsports
Mark to follow
Come and assemble together.
The paletteThe Car Club badge is the first mark in the family. Each business under it gets its own shape in the same family, and the descriptor under the wordmark is retired.
Artist impressions made with AI image tools for this brief. They show the look and feel we are building towards, not photographs of finished places.
AI artist impressionCome and assemble together: the cars, the garage, the academy and the people who gather around them.

AI artist impression
AI artist impression
AI artist impression8 pieces of work across 3 engines, each at a set price and in gated stages.
Six parts of one house. Each is something a member already spends on, or a way of equipping them, packaged so the spend and the learning stay in one trusted place.
A community of faithful car enthusiasts, and where membership starts. Newy Supercars is the first Camp, and the Car Club hosts the corporate and tourism events.
Open to Saints and Chiefs, with a partner, and run through the Camps. Planned and coming, with dates announced as each is confirmed.
The big ones, built for sponsors, visitors and the city. Chiefs are entitled to every event. Planned and coming, with dates announced as each is confirmed.
What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.
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Apparel
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