Booran Engine01
A complete rebrand
The Steel livery, a new mark and stripes, with the Heritage identity kept in the story.
- Steel livery
- Heritage kept and credited
- Accord livery
- One livery to an item
Newy Supercars
Community, events and motorsportIn progressSince 2016Newcastle's car community, ten years on: a full rebrand, its first website and a plan for the next hundred years of motorsport.
Read the full briefHide the brief
It began in September 2016 as a car-spotting page: one spotter, a camera, and a rule of asking owners for permission before posting their cars. Owners followed because they had been asked, not taken. Then they asked for events, and on 16 January 2021 Newcastle got its first supercar gathering at Tug Berth Road: fourteen supercars worth an estimated four million dollars.
Council-backed shows and a V8 Supercars driver signing followed, all run from Instagram and Facebook. The community had grown into something real. The brand behind it had not: no website, no system, and an identity from 2021 that had done its job.
Ten years on, it becomes the Newcastle assembly of Accord Car Club, Camp 26.1. The brief is a complete rebrand and a new infrastructure, not an event logo. The Ten Year Celebration is simply the first thing to launch under it: a new Steel livery for the Steel City, the Heritage livery kept as part of the story, the first website the community has ever had, a store, an events calendar, partner packages and a plan for the next ten years and beyond, towards the next hundred years of motorsport in Newcastle.
Newy Supercars
Mission
To bring Newcastle's car people together, in peace, around a shared passion.
Vision
To shape the next hundred years of motorsport in Newcastle: the cars, the people, the community and the city.
Built on these engines
Newy Supercars, in its own identity
Steel
The new identity, for the Steel City and Camp 26.1.
- Corsa Red#FF1E00
- Steel Blue#0057FF
- White#FFFFFF
Heritage
The 2021 identity by Business Brother, kept and credited.
- Heritage Orange#FF6F0C
- Heritage Yellow#FFE73C
- Heritage Sky#79C6E0
- Black#000000
The line
Spotted and celebrated in Newcastle since 2016.
Two identities side by side, each with its own palette. They are never mixed on one item.
Steel for the Steel City and Camp 26.1, and Heritage kept as part of the story. One livery to an item, and never mixed. Accord has its own page.
Ten years of Newcastle meets, with artist impressions, marked, of the events still to come.
The vision
Ten years of the cars, the people, the community and the city, and the next hundred still to come.
AI artist impressionThe palette
- Corsa Red
- Steel Blue
- White
AI artist impression
A complete rebrand
The first website
Online store
Apparel in three liveries
Events calendar and operations
Content and marketing
Sponsorship and partner packages
Membership and operating systems
8 pieces of work across 3 engines, each at a set price and in gated stages.
01 / 08
Newy Supercars is Accord's community tier: events for Saints and Chiefs, with a partner, where the community gathers and has fun. The big corporate and tourism events belong to Accord. Planned and coming, with dates announced as each is confirmed.
01 / 07
Newy Supercars is not a separate club. It is the Newcastle assembly of Accord Car Club, and everything it shows is one of four things.
Accord Sovereign Assemblies
The governing body.
Accord Car Club
LaunchingSets the standard.
Camp 26.1: Newy Supercars
LiveThe Newcastle assembly: the Steel City's car community.
The cars
What the community comes to see.
- Exotics
- Classics
- Stance
The people
Who makes it what it is.
- Owners
- Spotters
- Creators
The community
What it gives back.
- Cars and coffee
- Markets
- Charity
The city
Where it all happens.
- Newcastle
- The Steel City
- The next hundred years
Three liveries, one family
Steel for Camp 26.1, Heritage kept and credited, and Accord.
Accord Sovereign Assemblies
The governing body.
Accord Car Club
LaunchingSets the standard.
Camp 26.1: Newy Supercars
LiveThe Newcastle assembly: the Steel City's car community.
The cars
What the community comes to see.
- Exotics
- Classics
- Stance
The people
Who makes it what it is.
- Owners
- Spotters
- Creators
The community
What it gives back.
- Cars and coffee
- Markets
- Charity
The city
Where it all happens.
- Newcastle
- The Steel City
- The next hundred years
Three liveries, one family
Steel for Camp 26.1, Heritage kept and credited, and Accord.
What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.
Showing 12 of 22
Website
The first website: a scroll through the home page
Websites & storesBuilt
Livery: SteelThe Steel mark in Corsa Red and Steel Blue
Brand identityDesigned
Livery: SteelThe Steel mark, reversed on Steel Blue
Brand identityDesigned
Livery: SteelThe Steel mark with the stripes, in black
Brand identityDesigned
Livery: SteelThe Steel stripes, on their own
Brand identityDesigned
Livery: HeritageThe Heritage mark, kept and credited
Brand identityDesigned
Livery: HeritageThe Heritage stripes with the mark
Brand identityDesigned
SteelTrack jacket in white, with the Steel stripes
ApparelDesigned
SteelHoodie in Corsa Red
ApparelDesigned
SteelHoodie in white, the mark in black
ApparelDesigned
SteelTee in white, with the Steel stripes
ApparelDesigned
HeritageZip jacket in washed black, with the Heritage stripes
ApparelDesigned
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