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Booran Creative

Booran Health

Mark in design

Booran Health

Community health and carePlanning

Care first, closest to mob: respite care coordinators and homes, event triage, emergency medical services and regional care centres with air transport behind them.

Read the full brief

Booran Health is built to put care as close to mob as possible, and to take pressure off a public health system that is already stretched. Our people carry a heavier health load, and too often the nearest help is fifteen or twenty minutes away. So the care comes first, on the ground, from day one.

It has two arms. The first, respite care, looks after families who come to Newcastle for treatment, for a child or for themselves. It starts with care coordinators, who take every piece of planning off the family so parents can be parents and doctors can be doctors, then respite homes that feel like a home and not a hotel, with a family car at the door, meals in the fridge, a private jet or helicopter from a regional airport when it is needed, and for the little heroes leaving hospital, a supercar joyride home. The second, Booran Health Medical Services (BHMS), is health services on the ground: event triage at big gatherings like the Koori Knockout, with medical vans beside the field, electric medical carts and a large medical semi-trailer as the base of operations, a medical fleet that includes helicopters and medically fitted jets, urgent care clinics that also dispatch the emergency vehicles, and regional care centres.

A regional care centre brings state-of-the-art healthcare and transport services to the regions, with air transport behind it: a helicopter and a private jet on the apron, joined to the runway, so a patient from the outback can be flown to the city for specialised treatment. A project of this size is funded the way hospitals are: government and philanthropic grants, sponsors and investors, through a not-for-profit structure. So a big part of our work is the vision itself, which lets a funder see what a regional care centre will look like before a brick is laid.

Booran Health

Mission

To put care as close to mob as possible, and to ease the demand on an overstretched public system.

Vision

State-of-the-art healthcare and transport services in the regions, joined from the first care coordinator to a regional care centre with air transport, so mob get the specialised care they need, wherever they live.

Booran Health, in its own identity

Booran Health

Mark in design
The line

Care first. Closest to mob.

The palette
  • Island Green#007A3D
  • Sage#A9D8B8
  • Forest#083D24
  • Limestone#F5F3EE

Built to sit in the Booran family in its own green, with its own mark to follow. It has to read as care, and as a hospital from the road.

Artist impressions made with AI image tools for this brief. They show the look and feel we are building towards, not photographs of finished places.

A regional care centre: state-of-the-art, with air transport behind itAI artist impression
A regional care centre: state-of-the-art, with air transport behind it
The vision

State-of-the-art healthcare and transport services in the regions, with the air transport to carry patients from the outback to specialised care in the city.

The medical fleet: van, cart, semi-trailer, helicopter and jetAI artist impression
The medical fleet: van, cart, semi-trailer, helicopter and jet
Event triage: a medical van beside the field, a cart to the medical trailerAI artist impressionThe medical trailer
Event triage: a medical van beside the field, a cart to the medical trailer
The palette
  • Island Green
  • Sage
  • Forest
  • Limestone
A respite home, not a hotel, with a family car at the doorAI artist impression
A respite home, not a hotel, with a family car at the door

Booran Health

The little hero's joyride home from hospitalAI artist impression
The little hero's joyride home from hospital
Brand and identity
Uniforms and vehicle livery
NDIS provider foundations
Booking and client systems
Event operations
Vision and funding pack

6 pieces of work across 3 engines, each at a set price and in gated stages.

Booran Engine01

Brand and identity

A brand families, referrers and funders can trust at a glance, from a respite home door to a regional care centre sign.

  • Name, mark and colours
  • Door and centre signage
  • Brand guide
  • Respite and BHMS identities
Booran Engine02

Uniforms and vehicle livery

Uniforms and livery across the whole fleet, carrying Thomas Graham's Aboriginal artwork.

  • Coordinator and triage uniforms
  • Paramedic and care-staff wear
  • Vans, carts and trailer
  • Aircraft livery
Booran, Care03

NDIS provider foundations

Governance, policies and a registration pathway, so every service starts compliant and people-first.

  • Governance and policies
  • Registration pathway
  • Your own solicitor reviews
  • People-first from day one
Booran, Care04

Booking and client systems

One number to ring, simple for staff and clear for families.

  • Coordinator rosters
  • Respite bookings
  • Transport and meals
  • Billing
Booran, Community05

Event operations

The medical plan and the agreements behind care at large community events.

  • Medical plan
  • Van, cart and trailer set-up
  • Event agreements
  • Staffing roster
Booran Engine06

Vision and funding pack

Show government and funders what the care centres will be before a brick is laid.

  • Vision boards
  • Artist impressions
  • A funding model
  • Grant applications
01 / 06

Respite care for families in town for treatment, and Booran Health Medical Services on the ground. Both lead to urgent care clinics, then regional care centres.

Respite care, first

Respite care coordinators

The first hire and the first service. A coordinator takes the planning off the family, from the car and the meals to the transport and the next appointment, so parents can be parents and doctors can be doctors.

  • A named person
  • Transport and meals
  • Emergency care coordinators for BHMS

What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.

Showing 5 of 5

Brand identity

Brand identity

The Booran Health identity, built to read as care and as a hospital from the road

  • Name, mark and colours
  • Respite home door sign
  • Care centre signage
  • Brand guide
Brand identityIn production
Uniforms and livery

Uniforms and livery

Coordinator, triage and paramedic uniforms, and livery on the vans, carts, trailer and aircraft

  • Care coordinator uniform
  • Triage and paramedic uniforms
  • Van, cart and trailer livery
  • Aircraft livery
ApparelIn production
Booking systems

Booking systems

One number to ring: respite booking and care coordination

  • Coordinator rosters
  • Respite bookings
  • Transport and meals
  • Billing
Plans & contentIn production
Vision pack

Vision pack

Vision boards and artist impressions of the care centres, for funders

  • Vision boards
  • Artist impressions
  • The funding model
  • Grant applications
Plans & contentIn production
Event operations

Event operations

The medical plan and agreements behind care at large community events

  • Medical plan
  • Van, cart and trailer set-up
  • Event agreements
  • Staffing roster
Events & membershipIn production

Next: Accord.

A sovereign Christian organisation that gathers the saints. Cars are the invitation and the local church is the house: one membership across the Car Club, the Academy, the Garage and the Grocer.