Brand and identity
A brand families, referrers and funders can trust at a glance, from a respite home door to a regional care centre sign.
- Name, mark and colours
- Door and centre signage
- Brand guide
- Respite and BHMS identities

Booran Health
Mark in designCare first, closest to mob: respite care coordinators and homes, event triage, emergency medical services and regional care centres with air transport behind them.
Booran Health is built to put care as close to mob as possible, and to take pressure off a public health system that is already stretched. Our people carry a heavier health load, and too often the nearest help is fifteen or twenty minutes away. So the care comes first, on the ground, from day one.
It has two arms. The first, respite care, looks after families who come to Newcastle for treatment, for a child or for themselves. It starts with care coordinators, who take every piece of planning off the family so parents can be parents and doctors can be doctors, then respite homes that feel like a home and not a hotel, with a family car at the door, meals in the fridge, a private jet or helicopter from a regional airport when it is needed, and for the little heroes leaving hospital, a supercar joyride home. The second, Booran Health Medical Services (BHMS), is health services on the ground: event triage at big gatherings like the Koori Knockout, with medical vans beside the field, electric medical carts and a large medical semi-trailer as the base of operations, a medical fleet that includes helicopters and medically fitted jets, urgent care clinics that also dispatch the emergency vehicles, and regional care centres.
A regional care centre brings state-of-the-art healthcare and transport services to the regions, with air transport behind it: a helicopter and a private jet on the apron, joined to the runway, so a patient from the outback can be flown to the city for specialised treatment. A project of this size is funded the way hospitals are: government and philanthropic grants, sponsors and investors, through a not-for-profit structure. So a big part of our work is the vision itself, which lets a funder see what a regional care centre will look like before a brick is laid.
Booran Health
To put care as close to mob as possible, and to ease the demand on an overstretched public system.
State-of-the-art healthcare and transport services in the regions, joined from the first care coordinator to a regional care centre with air transport, so mob get the specialised care they need, wherever they live.
Built on these engines
Booran Health
Mark in designCare first. Closest to mob.
The paletteBuilt to sit in the Booran family in its own green, with its own mark to follow. It has to read as care, and as a hospital from the road.
Artist impressions made with AI image tools for this brief. They show the look and feel we are building towards, not photographs of finished places.
AI artist impressionState-of-the-art healthcare and transport services in the regions, with the air transport to carry patients from the outback to specialised care in the city.
AI artist impression
AI artist impressionThe medical trailer
AI artist impressionBooran Health
AI artist impression6 pieces of work across 3 engines, each at a set price and in gated stages.
Respite care for families in town for treatment, and Booran Health Medical Services on the ground. Both lead to urgent care clinics, then regional care centres.
The first hire and the first service. A coordinator takes the planning off the family, from the car and the meals to the transport and the next appointment, so parents can be parents and doctors can be doctors.
What we built, piece by piece. Pick a kind of work. Pieces still in production show what is being built.
Showing 5 of 5
The Booran Health identity, built to read as care and as a hospital from the road
Coordinator, triage and paramedic uniforms, and livery on the vans, carts, trailer and aircraft
One number to ring: respite booking and care coordination
Vision boards and artist impressions of the care centres, for funders
The medical plan and agreements behind care at large community events
A sovereign Christian organisation that gathers the saints. Cars are the invitation and the local church is the house: one membership across the Car Club, the Academy, the Garage and the Grocer.